ITA Restricted Commercial Use Policy: 
Ensuring Fair, Objective, Independent Evaluations
ITA's mission is to advance the performance and reliability of instrumentation and automation technologies used in water and wastewater treatment facilities.  ITA’s mission is designed to improve the design of, promote the application and understanding of and assist in the selection of instrumentation and automation technologies used for monitoring and controlling water, wastewater and industrial treatment systems for public safety. ITA carries out its mission by conducting charitable, educational and scientific research and testing regarding instrumentation design, maintenance and performance and disseminates information through its published reports.

To accomplish that mission, ITA relies on its reputation for independence, integrity, and impartiality. ITA’s Restricted Commercial Use policy is intended to preserve that reputation, and to protect our rights as a publisher and information provider.

 

Policy
ITA Published information from ITA, including our Performance Evaluation Reports, Maintenance Benchmarking Studies and technical articles, are intended solely for the benefit of our members, affiliates and other industry professionals, in order to help them make informed decisions about specifying, procuring, operating, maintaining, calibrating, and troubleshooting instrumentation, sensors or auxiliary equipment as well as the integration of these measurement devices into controls systems.  Such information may not be used by others in advertising or to promote a company's product or service. In addition, this policy precludes any commercial use of any of ITA’s published information in any form, or of the names of ITA, or any other of ITA' publications or services, without ITA’s express written permission. 

ITA will NOT grant permission to manufacturers, service providers, distributors and other commercial interests to use other manufacturers or competitor’s information from an ITA report to perform direct or indirect comparisons for commercial purposes.

Unauthorized use of ITA’s material may violate multiple legal rights of ITA. All of ITA' products are fully protected under the United States Copyright Laws, 17 U.S.C. §§ 101 et seq., and unauthorized copying of, or quoting from, ITA materials is strictly prohibited. Advertising that deceptively or falsely misrepresents ITA findings, or that creates confusion, infringes on our rights under the Lanham Act, 15 U.S.C., §§1051 et seq. Such advertising may also contravene our rights under state laws prohibiting false advertising and other unfair trade practices. Furthermore, the use of the names or published results of a nonprofit testing organization, such as ITA, for advertising or trade purposes is strictly prohibited without obtaining prior written consent.

If ITA determines that this policy has been violated, it will take all steps necessary to prevent the misuse of its names or of any of its materials, including legal action where appropriate.

 

Why ITA's Commercial Use Policy is Important
At ITA, we believe that objective, impartial testing and reviews are critically important for end-users, specifiers, operators, managers, technicians, engineers, electricians and other professionals in the water and wastewater industry. That is why we have a "Restricted Commercial Use Policy” preventing the use of our name and information for any promotional or advertising purposes. The policy helps ensure we avoid even the appearance of endorsing a particular product or service for financial gain. The policy also guarantees that members and affiliates have access to the full context of our information and are not hearing about our findings through the language of salesmanship. 

For the water and wastewater industry, ITA’s Restricted Commercial Use Policy provides peace of mind that the information they are receiving is free of influence, bias or commercial interference.

For manufacturers, service providers and other distributors, adhering to the policy bolsters their own reputation for honesty and integrity. Water and wastewater industry professionals that use our information products and services recognize and support our organization because it allows them to make their own purchasing decisions based upon expert, independent, unbiased reviews. .

 





Encouraging Support for the Policy
We take all appropriate steps to prevent promotional and advertising use of our materials, our name, or our content. We carefully monitor the use of our copyrighted material such as technical articles, test reports (performance evaluation reports), and benchmarking studies in order to preserve our reputation as a source of information not influenced by, or associated with, commercial interests.   

ITA's Restricted Commercial Use Policy has been respected by manufacturers, service providers, distributors, and other commercial interests for decades. They agree to refrain from advertising or promotional use of our trademarks and materials. Industry understands that if they violate our Restricted Commercial Use Policy, it may have a serious impact on their own reputation for honesty and integrity.  Manufacturers, distributors and other businesses realize that adhering to our Restricted Commercial Use Policy is in the best interest of their customers, the marketplace and their own commercial enterprise.

 

Reporting a Violation
ITA members take this policy as seriously as we do, and we most often learn of violations through the water and wastewater industry. Many of the water and wastewater professionals are vigilant in reporting violations of our Restricted Commercial Use Policy. Members can become understandably upset at any commercial activity that threatens to damage ITA’s most precious asset - our reputation for integrity, objectivity, and lack of bias. 

ITA encourages water and wastewater industry professionals, businesses and others to report any apparent commercial, advertising or promotional use of any ITA content, including its website, www.instrument.org, www.instrumentsonline.net, ITA Enews newsletters, ITA Analyzer and other ITA published material to do so, please click here to fill out a report.  

We review every reported violation. At ITA, we are committed to ensuring our Restricted Commercial Use Policy continues to serve its members and the industry.

Any manufacturer, service provider, or retailer should feel free to contact us with questions about the policy.